Branding, google translate and the lack of institutionalized support were among many topics discussed during the annual Made in Poland conference. Exporters and experts debated on how to improve export figures, what Skok regon Polish entrepreneurs are making when entering foreign. During the first, hosted by WBJ Group editor-in-chief, Jacek Multi pin aegon polbank, panelists discussed the export potential of Polish companies.
The subject of Made in Poland as a brand was heavily discussed. Should Polish companies use it to describe their products, or Multi pin aegon polbank they better off using the less precise Made in EU moniker? I asked one of our clients from Algeria why he had chosen us. These days however, most SMEs enter the market using their own brands. He added that what he would love to see more of is an active approach from the Multi pin aegon polbank government to promoting Polish products abroad, not only in terms of Multi pin aegon polbank merchandise.
As it turns out, for some companies, foreign markets are not only a priority, but the only source of income. The second panel, moderated by managing editor of WBJ Group Beata Multi pin aegon polbank, concerned promoting Polish exports.
One of the main conclusions from the discussion was the lack of resources spent on marketing, which is often crucial in getting a foothold abroad. We have only one product but seven different packages worldwide. She also offered Multi pin aegon polbank opinion on the topic of government support, which was discussed in the Multi pin aegon polbank debate.
Your activities should be measurable. Use tools that can bring you desired effects. But you will never stay away from old-school networking. A common plea to everyone was not to use Google translate as a marketing tool, and not to rely exclusively on translators, but to use native speakers as well. In many aspects, we will never be seen as number one. We need to remember that Polish companies are very often subcontractors for other foreign firms and it can also be something to be proud of.
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L-R Beata Socha, Managing Editor, WBJ Group; Aleksander. Libera, Advisor to the Board for Polish Information and Foreign.
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